If your like me and, you can't stand chemicals, or preservatives around your kid's, you will appreciate organic baby clothes. Whatever comes into contact with your child, should be clean, and free of all the stuff that is not good for them. Sure kid's are resilient, they build immunities, but, babies and newborns are all new to this. Why expose them to harmful effects of pesticides and chemicals that a lot of clothing makers use? I would like to start off on the right foot when my next child comes around. Buying more organically is going to be a new goal for my family!